I have learned more about new business in the last year then I ever have in the four years I was working for big agencies. When you assist on new business in big business you have a far away view of what’s going on, but...
In just a few short hours we had an SOW conversation with our creative partner, Ryan Partnership about helping them with a global initiative for a client of theirs, VMware extended our contract, and YouEye signed an agreement to let us own their content strategy...
Five years ago a sales representative at People magazine gave me advise on how to be a great partner to sales representatives. He said, all representatives have a job to do and their bosses are asking them questions and that’s why they’re going to lean...
It’s important that when creating a social media strategy, two things are accounted for: social media calendar and measurement metrics Both of these can be combined into the same template. The first piece of the template is to make sure everything is there needed to...
Blink. Blink. Blink. Voicemail light. Dear Kerry: Hello Kerry, Hi Kerry, Unanswered E-mails. Four summers ago I accepted my first media planner position. My Uncle Sean, a sales representative for People Magazine, took me aside and laid down the law. As a media planner it...
It’s much easier to silo marketing platforms (traditional vs. digital vs. PR) and to plan them each individually, pretend the other doesn’t exist, but at the end of the day our clients still have marketing goals, which intern become campaign goals. So if we’re all...
Work wise, I’m finally movin’ & a shakin’! I’ve been helping out the B2B team on a global advertising campaign. Last week they were having issues with their budgets and couldn’t figure out why everything was so high and over budget. I ended up staying...
Digital Marketing Strategist, Photographer, Fashionista, dancer, wife, daughter, sister, grand-daughter, aunt, niece, cousin & friend in no particular order
