I have learned more about new business in the last year then I ever have in the four years I was working for big agencies. When you assist on new business in big business you have a far away view of what’s going on, but...
In just a few short hours we had an SOW conversation with our creative partner, Ryan Partnership about helping them with a global initiative for a client of theirs, VMware extended our contract, and YouEye signed an agreement to let us own their content strategy...
A few months ago I attempted to put my experience of working in the advertising industry into words. I wanted to start from the beginning, where it all began in New York September 2007. However it’s been months since I wrote and it’s because it’s...
Five years ago a sales representative at People magazine gave me advise on how to be a great partner to sales representatives. He said, all representatives have a job to do and their bosses are asking them questions and that’s why they’re going to lean...
On 7 for all Mankind I found the dress of my dreams, but they didn’t have my size. After I left the site that very dress from 7FAM followed me around through display banners all over the internet saying, “BUY ME! BUY ME!”. I’d love...
It’s important that when creating a social media strategy, two things are accounted for: social media calendar and measurement metrics Both of these can be combined into the same template. The first piece of the template is to make sure everything is there needed to...
It’s much easier to silo marketing platforms (traditional vs. digital vs. PR) and to plan them each individually, pretend the other doesn’t exist, but at the end of the day our clients still have marketing goals, which intern become campaign goals. So if we’re all...
Work wise, I’m finally movin’ & a shakin’! I’ve been helping out the B2B team on a global advertising campaign. Last week they were having issues with their budgets and couldn’t figure out why everything was so high and over budget. I ended up staying...
One month down and zero work to show for it, unless finding the best way to watch my favorite TV shows during work hours counts. Either the media planners & media supervisors are too busy to teach us or there isn’t enough work to go...
First week down. Other then HR paperwork there wasn’t much else to do. It seems the supervisors are so super busy that they don’t have time to teach us anything at the moment. Hopefully this was just a weird week and next week things will...
Digital Marketing Strategist, Photographer, Fashionista, dancer, wife, daughter, sister, grand-daughter, aunt, niece, cousin & friend in no particular order
