It’s that time of year again, Summer is ending and Fall is days away. I happen to really love Fall with it’s cozy sweaters with skinny jeans, but before we embark on Fall Fashion I want to quickly relive a Summer favorite. I traveled across...
Three years ago I packed up my life and moved to New York City. I always dreamed of living in a tiny apartment in the village and these dreams were coming true… for the most part. I attended Drexel University where I studied my original...
1PM on a Monday afternoon, I get word a company would like to interview me in 24 hours. I recently moved down to San Jose from Seattle into temporary housing and all my interview clothes are in storage. AH! Luckily I was in downtown San...
Thank you Barb for this wonderful opportunity to bring your gorgeous jewelry to life. http://gemella.artspan.com/
It’s important that when creating a social media strategy, two things are accounted for: social media calendar and measurement metrics Both of these can be combined into the same template. The first piece of the template is to make sure everything is there needed to...
Blink. Blink. Blink. Voicemail light. Dear Kerry: Hello Kerry, Hi Kerry, Unanswered E-mails. Four summers ago I accepted my first media planner position. My Uncle Sean, a sales representative for People Magazine, took me aside and laid down the law. As a media planner it...
As social and digital media planners it is our responsibility to keep up with the latest and greatest when it comes to advertising, technology, news, entertainment, etc. I’ve recently created an RSS feed via Google Reader, which is a great way to get all the...
It’s much easier to silo marketing platforms (traditional vs. digital vs. PR) and to plan them each individually, pretend the other doesn’t exist, but at the end of the day our clients still have marketing goals, which intern become campaign goals. So if we’re all...
When my mother attended the Apple Distinguished Educator program two years ago their first lesson was… different: Celebrate failure. If something went wrong through out the week they were to lift their hands high above their head and yell, “I failed!” and that’s exactly what...
