Five years ago a sales representative at People magazine gave me advise on how to be a great partner to sales representatives. He said, all representatives have a job to do and their bosses are asking them questions and that’s why they’re going to lean...
My partner and I were interviewed recently on GigaOM where they asked us a number of questions. You can see the video on the right in the side bar. The two questions featured are: Is display advertising attracting brand dollars today? Where do you see...
A few months ago I traveled to Europe on my honeymoon. My husband and I were to travel the south of France from Montpillier all the way up through the Pyrenees and into Spain where we’d spend a few nights in Barcelona and Valencia then make our...
My good friend and colleague Mike Krass wrote a blog post, Fueling the Fire: What Motivates You to Win, about his trials and tribulations of gaining new businesses for our company MKG Media Group. Even though he’s been knocked down more in the past four weeks then...
Remember when you first started reading and your teacher told you to read for 30 minutes every night? If you were like me, you probably hated it. Not because you hated reading, but because you were told you HAVE to read for this amount of...
On 7 for all Mankind I found the dress of my dreams, but they didn’t have my size. After I left the site that very dress from 7FAM followed me around through display banners all over the internet saying, “BUY ME! BUY ME!”. I’d love...
It’s important that when creating a social media strategy, two things are accounted for: social media calendar and measurement metrics Both of these can be combined into the same template. The first piece of the template is to make sure everything is there needed to...
Blink. Blink. Blink. Voicemail light. Dear Kerry: Hello Kerry, Hi Kerry, Unanswered E-mails. Four summers ago I accepted my first media planner position. My Uncle Sean, a sales representative for People Magazine, took me aside and laid down the law. As a media planner it...
As social and digital media planners it is our responsibility to keep up with the latest and greatest when it comes to advertising, technology, news, entertainment, etc. I’ve recently created an RSS feed via Google Reader, which is a great way to get all the...
It’s much easier to silo marketing platforms (traditional vs. digital vs. PR) and to plan them each individually, pretend the other doesn’t exist, but at the end of the day our clients still have marketing goals, which intern become campaign goals. So if we’re all...