And so we just keep saying yes no matter what, because we didn’t say no to begin with?” Don Draper, Mad Men Wow. How familiar is that? When working at a Big Digital Marketing Agency, as Digital Marketing Strategists we become “Yes Men”. The client...
My priority was mere daily survival. After 14 months of becoming a media planner, I jumped the traditional ship and plunged head first into the deep pool of digital without looking for sharks or checking the temperature of the water. The big agency world...
After reading a blog post from my friend, Ngoc, about how she learned her fashion sense from her mom, I decided I too should share how my mom, Christine DiPaulo, has inspired me. Most women, when needing new ideas for an outfit, turn to their...
In looking at Facebook and following my favorite fashionites on Twitter, I noticed a trend happening for this Fall Season, that started in the middle of the summer… scarves! The beauty is that I have quite a few scarves as demonstrated up top. The green...
Per yesterday’s blog post, The Heartbreak of Pitching New Business, I wanted to quickly update you on the status of the “Potential Failure” and confirm that it is an actual failure. It has officially fallen through and we’re in the five stages of grief: denial,...
I have learned more about new business in the last year then I ever have in the four years I was working for big agencies. When you assist on new business in big business you have a far away view of what’s going on, but...
In just a few short hours we had an SOW conversation with our creative partner, Ryan Partnership about helping them with a global initiative for a client of theirs, VMware extended our contract, and YouEye signed an agreement to let us own their content strategy...
A few months ago I attempted to put my experience of working in the advertising industry into words. I wanted to start from the beginning, where it all began in New York September 2007. However it’s been months since I wrote and it’s because it’s...
Bing bing bing ing bing bing bing bing … I’m sitting at a train station in San Jose and there is a train behind me making endless binging sounds. It doesn’t seem to have an off switch… This morning at 7AM I was woken up...
Digital Marketing Strategist, Photographer, Fashionista, dancer, wife, daughter, sister, grand-daughter, aunt, niece, cousin & friend in no particular order
